There are digital marketers and then there are full-stack digital marketers. Full-stack digital marketers aren’t your average marketing professionals. Many don’t even have a marketing degree but come from a coding background. They are well-rounded experts who have experience in all facets of marketing, including search engine optimization, html/CSS, pay per click advertising, email marketing, social media, UI/UX, content, zoom marketing and more.
It takes time to become an expert in these various areas and to learn how to optimize them all together effectively so that you can use them as part of your customer acquisition strategy.
Because of this Full-Stack Digital Marketers are a rare group of professionals.
With thousands of digital marketing professionals in today’s marketplace, you might wonder why you should consider working with a full-stack digital marketer. In short, they are rare because not many people have what it takes to be a full-stack digital marketer. And that’s not their fault – its the industry.
If you’re looking to grow your business, having a well-rounded team of experts with overlapping skills will give you a competitive advantage.
How Much Should I Expect To Pay For Their Services?
While different freelancers charge different rates, you should expect to pay $50+ per hour for a professional level service. Expect to pay higher rates for more experienced developers, and lower rates for those who are just starting out. The time it takes to complete your project will also play a role in your final cost; a simple one-hour task might take an experienced developer 30 minutes, while someone just starting out may take three hours to do something more complicated.