key principles to Bringing digital design and community together


Rather than focusing on internal opinions or internal needs, design should be based on customer needs.

A unified and efficient system should be designed rather than component-by-component, which can lead to poor service performance.

The design process should be based on creating value for users and customers as well as being as efficient as possible.

The design should take into account special events (those causing variations in general processes) as common events and be designed accordingly.

The design of the service should be based on research and input from users.

Prototyping can and should be done before designing and testing the final product.

In order for a design to be successful, it must be congruent with a clear community and business case and model.

It is important to consider past POCs and POVs when designing for renewal, refresh, or improvement.

The design should be developed as a minimum viable service (MVS) and deployed.

In response to feedback from users/customers, they can then be iterated and improved in order to add more value.

Integrated design should involve all relevant stakeholders (internal and external).

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